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Language: English
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Solutions

Contact center for online schools, training centers, and colleges

With CONTACT.WORK, a school turns more leads into paying students. Someone who signs up after a webinar or an ad gets a call from the voice AI consultant almost right away. It finds out why the person wants to study and what level they are starting from, then hands your sales rep a buyer who is ready to talk. It also reminds students about trial lessons, installment payments, and renewals automatically. And when a student writes that a lesson won't load or asks about the schedule, the AI consultant answers too, so the student success manager handles only the hard questions.

Get a quotePricing
2 minto call a new leadThe AI consultant dials automatically
24/7answers for studentsChat and your website
APIto your school's CRMKommo (amoCRM), Bitrix24
$0license feesYou pay for support

Challenges

Where schools lose students and revenue

Called back the next dayA webinar brought in hundreds of leads, and sales reps reached only half of them.
Trial lesson, no studentThey signed up and forgot. The teacher waited for no one.
Late paymentThe installment plan is running, but no one reminded the student about the next payment.
Staff buried in questions“Where's the lesson link?” “The video won't play.” Every single day.
Fall enrollmentThree times the calls, the same number of agents.
A student drops outThey stopped showing up to lessons, and no one asked why.

Solution

What changes for your school

Leads

No lead waits until tomorrow

A submitted form triggers a call from the AI consultant right away. It asks why the person wants the course, what their level is, and when they prefer to study, then passes the sales rep a record with the answers. If someone started checkout and dropped off, the AI consultant reminds them and helps them finish.

  • Call on form submit
  • Goal, level, schedule
  • Abandoned checkout

Trial lesson

Students show up for trial lessons

The AI consultant books a free lesson or consultation into an open slot on the teacher's calendar. The evening before, the student gets a reminder with the link, and if plans change, they can reschedule right there.

  • Teacher availability
  • Link the night before
  • Reschedule on the spot

Payments

Installments arrive on time

Before each installment, the AI consultant calls or messages the student with the amount and how to pay. Students who already paid hear nothing, and late payments go to a staff member. Near the end of the course, the student is offered the next level.

  • Reminder before the due date
  • Pay by link
  • Next level

Support

Students get answers without waiting for staff

When a student writes in chat, the AI consultant answers: where the schedule is, how to join a lesson, how to submit homework, what to do if the learning platform won't open. Questions about course content and complaints go to the student success manager along with the conversation.

  • Schedule and links
  • Login help
  • Hard questions to staff

Enrollment peak

Fall enrollment without hours on hold

During fall enrollment and admissions season, the AI consultant answers the routine questions, and agents call back anyone who gave up waiting. Agent shifts are planned from last year's volume, and temporary staff work remotely – all they need is a browser.

  • AI handles routine questions
  • Callbacks for missed calls
  • Shifts based on last year

Examples

Webinar, trial lesson, installment, access

Situations every school runs into.

Hundreds of leads in an hour

The webinar ends and leads pour in. The AI consultant calls people in the order they signed up, screens out those who left a number by accident, and hands sales reps the hot leads – people who want to buy today.

  • In order of arrival
  • Accidental sign-ups screened out
  • Hot leads to sales
Example 1 of 4

We build call scripts and AI consultant answers around your courses and CRM.

Capabilities

Where a contact center helps your school

Leads, lessons, payments, support – everywhere your school talks to people.

Inbound inquiries

  • General questionsTuition, length, format, and the certificate students receive at the end.
  • Enrollment inquiryCourse, cohort, and how they plan to pay – saved to a record for the sales rep.
  • Kids' programsParents get a group matched to their child's age and the class schedule.
  • Course matchingThe AI consultant asks about goals and experience and recommends a program.
  • ComplaintsEach complaint goes to a named staff member with a response deadline.
  • Corporate clientsCompanies that train their employees call a dedicated line and reach their account manager.
  • DocumentsEnrollment agreement, tuition statement for taxes, diploma copy – the AI consultant takes the request and lets the student know when it's ready.
  • RefundsA refund request goes to the person who reviews it.
  • Tech supportPortal access, videos, and homework.
  • CallbackIf a caller hangs up in the queue, the school calls back.
  • Evenings and weekendsStudents study after work and message late at night – they still get an answer.
  • Enrollment peaksFall, January, and admissions season.
  • Admissions officeDeadlines, required documents, and admission decisions; the AI consultant also books consultations.
  • Toll-free numberA toll-free line for students and applicants from anywhere in the country.
  • Ad call trackingbuilt for youCalls from different ads come in on different numbers, so you can see which ads work.

Lessons and consultations

  • Free lessonA slot with a teacher or academic advisor.
  • ReschedulingStudents reschedule a trial lesson themselves, without calling the front desk.
  • Day-before reminderA day ahead: when the lesson is and how to join.
  • Lesson changesWhen the time or teacher changes, the whole group gets a message.

Outbound calls

  • New leadThe AI consultant calls before the person closes the tab and greets them by name.
  • Second attemptNo answer – the AI consultant tries again; anyone who asks not to be called goes on your do-not-call list.
  • ApplicantsApplicants get a call to check whether they still plan to enroll and to remind them when documents are due.
  • QualificationGoal, level, and budget – the sales rep knows before the call.
  • Abandoned checkoutStarted paying and didn't finish – a reminder and help.
  • Installment paymentA message with the amount before the due date.
  • Next courseBefore the course ends – an offer for the next level.
  • Subscription renewalA call while lesson access is still active.
  • Missed lessonMissed a class – the AI consultant offers a make-up session or sends the recording.
  • Former studentsA new cohort gives them a reason to come back.
  • Post-course surveyStudents rate their teacher; unhappy students are flagged to a manager.
  • InvitationsWebinars, open lessons, and workshops.
  • Before a live sessionAn hour before the webinar and again right before it starts, students get the link.
  • Message first, then a callThe reminder goes out by text or WhatsApp, and the AI consultant calls anyone who hasn't read it.

Messaging and channels

  • Calls from teachersStaff call from the school's number in the browser wherever they work, and each call is saved to the student record.
  • Messaging appsStudent messages from WhatsApp, Facebook Messenger, and other apps are collected in their record.
  • School websiteProspects ask about a program right from the course page.
  • EmailEmails from students and parents don't get lost among calls.
  • Social mediaQuestions on the school's social media pages get answered.
  • Reviewsbuilt for youThe school replies to reviews on Google Maps.

Marketing and quality

  • Leads from videosbuilt for youSomeone comments “interested” under a reel – the course syllabus arrives in their DMs.
  • Giveawaysbuilt for youA giveaway for a free seat in a course: entrants and winners.
  • Email campaignsWith the student's consent – new courses and cohorts matched to their program and status.
  • Sales qualityHear how sales reps handle “too expensive” and “I'll think about it.”

Modules

Contact center modules

AI consultant for chatHelps students log in to the portal and find their lesson.→Voice AI consultantCalls new leads and books the first lesson.→Auto dialerCalls webinar leads one after another.→CallbackReturns calls missed during enrollment peaks.→OmnichannelKeeps each student's history across all channels.→Workforce managementBuilds agent schedules ahead of enrollment.→Speech analyticsShows how sales reps handle objections.→Kommo (amoCRM)The student's deal opens when they call.→Bitrix24The agent sees the student's Bitrix24 record.→
Leads stay warmThe AI consultant calls almost immediately.
Trial lessons happenStudents get a reminder the day before.
Payments on timeA reminder before each installment is due.
More time for staffThe AI consultant tells students where the lesson is and when class starts.

Launch

Implementation at your school

  1. 01AssessmentWe look at how many leads never get a call and how many students drop out.
  2. 02CRMWe connect your CRM and website forms, so a new lead triggers a call automatically.
  3. 03ChannelsWe connect messaging apps, your website chat, and the school's email inbox.
  4. 04AI consultantWe load course syllabi, prices, payment terms, and student instructions.
  5. 05RemindersWe turn on reminder calls before trial lessons and payment due dates.
  6. 06LaunchWe start with one cohort and review the numbers after a month.

Preparation

What to decide up front

Where do you keep leads?Bitrix24, Kommo (amoCRM), Salesforce, Microsoft Dynamics 365, SuiteCRM, or an in-house system.
What should the AI consultant ask?What the sales rep needs to know before talking to the lead.
How do students pay?Up front, in installments, or by subscription – and when to remind them.
Who supports students?Student success managers, tech support, or the AI consultant on routine questions.
When are your peaks?Webinar and enrollment dates – we plan shifts around them.
Do you teach children?For kids' courses, call the parent, not the child.

Q&A

Frequently asked questions

How fast does the AI consultant call a new lead?

Usually within a minute or two of the form being submitted, including evenings. Calls follow the calling hours you set – under the TCPA, 8:00 AM-9:00 PM in the lead's time zone – and rely on the consent the person gave on your form.

What does the AI consultant ask a prospective student?

Whatever you decide: why they want to study, their level, their budget, and which days work for them. Everything is saved to your CRM.

Which CRMs work?

Bitrix24, Kommo (amoCRM), Salesforce, Microsoft Dynamics 365, and SuiteCRM connect through prebuilt integrations. For any other CRM, we build the connection during launch.

Can the AI consultant keep up with a post-webinar rush?

It can. Leads are called in order, accidental sign-ups are screened out, and hot leads go to sales reps.

Who books trial lessons?

The AI consultant. It finds a time if teacher calendars are available through an API, and it sends a reminder the day before.

Will students get installment reminders?

Before each due date, the student gets the amount and a payment link. Students who already paid don't get them.

What happens with late payments?

A late payment becomes a task for a staff member, with the student's payments and conversations right in front of them.

Who answers students in chat?

The AI consultant handles simple questions about the schedule, logging in to the portal, and homework. Everything else goes to a student success manager.

Can you call parents when the students are kids?

The student record stores a parent's number, and reminders and calls go to the parent.

How do we get through fall enrollment?

Prepare ahead: shifts are planned, the AI consultant covers the routine questions, and calls in the queue don't get lost.

Does this work for colleges and universities?

The admissions office gets its own line where the AI consultant explains which documents are required and shares deadlines and admission decisions. Before the application deadline, it calls applicants who have started their application.

How do we find out why students drop out?

The AI consultant calls students who stopped attending and asks why. The answers roll up into a report by course.

Can we review our sales reps' calls?

Speech analytics spots calls with objections, provided the rep and the student are recorded on separate channels. Where state law requires everyone on the line to consent, start with a recording announcement.

Will students get webinar reminders?

Twice – in advance and right before the session, with the link to the stream.

Will students hear about lesson changes?

If the schedule changes in your learning platform, a message goes out to the whole group through the API.

What does the school pay?

No licenses to buy. You pay for support hours, the cloud server if you host with us, and the AI consultant's usage. Contact us for pricing.

Glossary

Terms on this page

CRM – customer relationship management
Where a company keeps its customers, deals, and full communication history. Learn more →
API (application programming interface)
The way programs exchange data with each other without a person in the loop. Learn more →
Callback
The customer doesn't wait on hold but asks for a callback – and gets one when an agent is free. Learn more →
Speech analytics
The system analyzes recorded calls automatically: topics, script adherence, customer emotions. Learn more →
Call script
A call playbook: what to say, what to ask, and how to handle objections. Learn more →
Omnichannel customer service
All channels in one agent workspace, with the customer's full history alongside. Learn more →
Workforce management (WFM)
Workload forecasts and agent shift schedules. Learn more →
Cloud deployment (cloud)
The platform runs on the vendor's servers, and agents connect over the internet. Learn more →

More

More for education

Lead qualification What to learn from a prospective student before the sales call. Learn more Payment reminders How to remind students about installment payments. Learn more Seasonal peaks How to get through fall enrollment and admissions season. Learn more Kommo (amoCRM) School leads and calls in one CRM. Learn more

Blog

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