Use cases
Repeat sales and churn reduction
With CONTACT.WORK, you earn more from existing customers and lose fewer of them. From orders and past inquiries, the platform sees who will need a new order soon, whose contract is ending, and who hasn't bought in a while – and an AI agent reaches out with an offer at the right time. Account managers spot unhappy customers early, and cancellation calls go to a dedicated team that sees the customer's contract and complaints and can find out why they're leaving.
CustomerAndrewcustomer for 2 yearsDuereorderby historySuggestionadd a servicebased on similar dealsChurn risklowno complaintsChallenges
What goes wrong when you track existing customers by hand
Solution
What changes for your business
Timing
Every offer on the right date
The platform pulls dates from purchase and contract history. On the right day, the AI agent tells the customer the price and terms by voice or text, and transfers anyone undecided to an account manager.
- Order history
- Contract end
- Handoff to a manager
Time to reorder46 customersbased on purchase historyContract ends18in 7 daysAI agent reached64call or messagePassed to rep9undecidedRisk
See which customers you might lose
The platform rolls each customer's inquiries, complaints, and ratings into one churn risk score. Account managers see which of their customers to talk to first, and who is ready for more services.
- Complaints, ratings
- Churn risk
- Expansion
CustomerVector LLC2 complaints this monthService rating5 of 10latest surveyChurn riskhightop of the listRepcalls firstfind the causeCancellation
A dedicated team handles cancellations
When a customer says they want to cancel, the IVR understands it and routes the call to specialists who handle these cases. They see the customer's terms and past inquiries and find out the reason.
- Speech-based topic
- Dedicated team
- Customer history
Topiccancellationdetected from speechRouteaccount teamnot the general queueCustomer for3 yearsterms on screenComplaints1 in 6 monthsvisible to agentLapsed customers
Offers for customers who haven't ordered in a while
The platform finds customers who haven't ordered in a long time, and the AI agent sends them a personal offer or reminds them about their reward points.
- Lapsed customers
- Personal offer
- Reward points
Found212 customers6+ months without purchasesOfferpersonalizedbased on past ordersBonus pointsremindedin a messageNew orders31after the offerCall list
Likeliest buyers at the top
A model trained on your company's history moves customers most likely to buy again to the top of the list. It also suggests the best time to call based on past conversations.
- Customer scoring
- Call order
- Best time to call
Customer 1high chancecall firstCustomer 2mediumafter the top onesBest timeTue 11:00 AM-1:00 PManswers most oftenModeltested on historybeats the old orderExamples
Existing customers: four examples
Before and after.
The contract ends in a week
Before, someone remembered the contract end date in the last few days, or even later, after the customer had already signed with a competitor. Now, a week before the end date, the AI agent calls the customer, quotes the renewal price, and explains the benefits of a longer term. Customers who agree renew without hanging up, and an account manager follows up with anyone undecided. Account managers spend their time only on customers who need help.
- Call a week ahead
- Renewal without a manager
- Help for the undecided
AI agent call7 days aheadrenewal priceRenewed on the call11 of 18for a yearUndecided5rep will call backOpted out2reason loggedTime for the next order
A customer orders the same service about once a month. Before, you waited for them to remember, and some went elsewhere. Now the platform tracks order dates, and when it's time, the AI agent reminds the customer and offers to place the order again, sometimes with a discount. If the customer calls first, the agent sees in the customer record that a reorder is due and makes the offer.
- Order history
- Offer on time
- Discount
Last order29 days agousually monthlyMessagesentreorderDiscount5%per company rulesOrderissuedin reply to messageNot the first time the customer is unhappy
In one month, a customer complained twice and gave your service a low rating. Before, no one connected these inquiries, and you learned about the problem only when a cancellation letter arrived. Now the customer's churn risk score goes up, the account manager notices, calls, and gets to the root of the problem. You get a chance to fix things in time.
- Two complaints
- Rising risk
- Manager call
Complaints this month2about delaysSurvey rating3 of 10lowChurn riskincreasedvisible to repRep calltodayfind the causeThe customer has decided to leave
This call used to go to the first free agent, who just processed the cancellation. Now the IVR detects the reason for the call and sends the customer to the dedicated retention team. The agent has the contract, customer tenure, and past complaints in front of them and can learn the reason before starting any paperwork.
- Topic recognition
- Dedicated team
- Past complaints
IVRtopic detectedfrom speechCallin its own groupnot the first availableOn screenterms and complaintscustomer historyConversationabout the reasonbefore processingYou decide when to call, what to offer, and who goes to an account manager. We configure these rules at launch.
Features
More use cases for existing customers
Offers, post-purchase follow-up, churn risk, and oversight.
Offers
- ReorderThe AI agent looks at past purchases and offers to order the same service again, optionally with a discount.
- Personal offerWhen a customer calls, the agent makes a relevant offer straight from the customer record.
- Reward pointsThe AI agent tells the customer how many reward points they've earned.
- BirthdayA couple of days before their birthday, the customer gets birthday wishes and a discount offer.
- Opt-in campaignsCustomers who opted in to marketing messages hear about your new services.
- Unfinished orderWhen an order or payment is left incomplete, the AI agent sends a reminder and helps the customer finish it.
- Limited-time offerThe offer runs for a limited time; a couple of days later, customers who haven't bought get a reminder, and those who have don't.
- Lists from historyCall lists are built from calls, inquiries, and deals, and anyone you've already talked to is removed.
After the purchase
- Post-onboarding callShortly after a customer starts, the AI agent checks whether everything is working for them and reports problems to support.
- Post-service surveyAfter service, customers are asked for a rating, and low scores go straight to a supervisor.
- Next-step taskAfter a call, the next action appears in the account manager's task list.
- Deadline remindersThe system reminds account managers when a contract or an open request is about to expire.
Churn risk
- Pause instead of cancelCustomers who want to leave are offered a contract pause or a different plan.
- Response by risk levelcustomized for youLow risk gets a message, medium risk gets a call from the AI agent, and high risk goes straight to an account manager.
- Signals from callsRepeat complaints, refund requests, asking for a manager, and competitor mentions raise the churn risk score.
- Buying less often is a reason to callIf a customer starts buying or getting in touch less often, the platform flags it before complaints appear.
- An offer that fits the complaintA price complaint gets a pricing option, a delivery-time complaint gets a timing fix – no blanket discount for everyone.
- Cancellation through the portalcustomized for youIf a customer starts canceling online, you reach out right away by email or phone.
- Churn reason in the recordThe reason a customer left is recorded in the same format every time, and a churn-reason report shows what to fix.
- Suggested offerWhen talking to an at-risk customer, the agent sees the AI assistant's suggestion on what to offer, based on similar cases.
Oversight
- Upsells on callsSpeech analytics flags calls where the agent didn't offer an add-on service.
- Upsell suggestionDuring the call, the AI assistant names the service worth offering.
- Reasons for saying noA report shows why customers decline and which competitors they mention.
- NPS surveysCustomers rate your company, and that rating feeds into the churn risk score.
- Customer scoring modelcustomized for youBuilt on your sales history, it shows who to call first.
Modules
Contact center modules
Launch
Implementation in six steps
- 01DataWe connect the platform via API to the system where you keep orders, contracts, inquiries, and customer ratings.
- 02RulesWe agree on when to offer a reorder or renewal and what counts as a sign that a customer may leave soon.
- 03ScriptsWe write what the AI agent says for reorders, renewals, and calls to lapsed customers, and decide when an account manager steps in.
- 04ModelIf you have enough history, we train a model on your sales and compare its predictions with past results.
- 05PilotWe start with a segment of your customers, listen to the recorded calls, and adjust the offers and the AI agent's wording.
- 06Go-liveWe roll out to all your customers, then use reports to track whether reorders and renewals are growing and how many customers cancel.
Preparation
What to decide in advance
Q&A
Frequently asked questions
How does the platform know it's time for a customer to reorder?
It looks at when the customer ordered before and when their contract ends. These dates are pulled from your business system.
How is churn risk calculated?
The platform weighs complaints, ratings, how often the customer buys and gets in touch, and what the customer says on calls – a refund request, for example. Account managers see the score in the customer record and as a list across all their customers.
Do we need our own data analysts for the model?
We build and test the model for you, and it belongs to you as the customer who paid for the work.
Who does the AI agent not call?
Customers who asked not to be called are removed from the list (your do-not-call list), and calling hours follow each customer's time zone. Automated marketing calls go only to customers who have given consent, as the TCPA requires.
What if we have a small team?
Reminders, messages, and the customer record help small teams too. The voice AI consultant is for larger companies: we offer it to contact centers with 10 or more agents.
How much will it cost?
There are no licenses – the platform is free. Setup and the model are billed as support hours at your plan's rate, and we'll estimate the hours after reviewing your data. AI usage is charged separately; ask us for pricing.
Glossary
Terms on this page
- Customer record
- The screen of customer data an agent sees during a conversation. Learn more →
- IVR (interactive voice response)
- A phone menu: the caller hears a greeting and picks the right department. Learn more →
- Speech analytics
- The system analyzes recorded calls automatically: topics, script adherence, customer emotions. Learn more →
- API (application programming interface)
- The way programs exchange data with each other without a person in the loop. Learn more →
- Supervisor
- Leads a team of agents: watches the queue and quality, helps and coaches. Learn more →
- Net Promoter Score (NPS)
- How willing customers are to recommend your company – based on one question rated 0 to 10. Learn more →
- Customer success platform (CSP)
- A system for managing customers after the sale. Learn more →
- Agent assist
- Suggests answers from the knowledge base to the agent during a conversation. Learn more →
- Call recording
- Calls are saved so they can be replayed and disputes settled. Learn more →
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