AI agents
AI consultant in chat
The AI consultant in chat is a CONTACT.WORK AI agent that chats with customers and partners: on your website, by email, in messaging apps and social media, and on listing sites. It replies within seconds, automatically logs leads, bookings, and orders to your CRM, and pulls information from the knowledge base it shares with the voice AI consultant. When a person is needed, a rep joins the conversation: the customer keeps writing in the same place, and the rep sees the full history.
Customer“Got a 6 ft sofa in gray?”understoodWarehouse2 in stock, delivery SaturdaycheckedReplyprice and date – in 6 secondssentSummaryorder 3381 placedin CRMMessaging tools
How the AI consultant keeps customers engaged
You set the reminder timing, topics, and owners.
Examples
Where the AI consultant answers
Start with the one channel that gets the most questions. Add the other channels later – they use the knowledge base you've already built.
Chat on your website pages
Visitors ask questions right from the page they're reading: about price, delivery, availability. When they're ready to buy or book, the AI consultant asks for a contact number and a lead is created in the CRM.
- Answers on the same page
- Phone number when the customer is ready
- Leads with no rep involved
Visitor“Do you deliver to Hartford?”understoodReplyyes, 2-3 days, $19from knowledge baseQuestion“can I pay on delivery?”understoodSummaryleft a phone number to orderlead in CRMIncoming email
The AI consultant reads email in every connected mailbox: shared, department, and individual employee inboxes. It answers simple questions – prices, timelines, documents – by itself and creates a CRM lead from every inquiry. Contracts, complaints, and attachments that need review go to a rep with a short summary.
- Replies to simple emails
- Every inquiry becomes a lead
- Contracts and complaints go to a rep
Email“Need an invoice for 40 chairs”requestCRMcompany found, lead createddoneReplyprice and delivery timesentContract attachedto rep with a summarysentWhatsApp, Telegram, and SMS
People write short messages in messaging apps, often as voice notes. The AI consultant recognizes the person by phone number or profile, answers partners and suppliers based on their contract, and transcribes voice messages. It sends a first message only to people who have contacted the company in that app before. It handles customers' SMS replies the same way as chats.
- Recognizes customers by profile
- Contract terms for partners
- Replies to inbound SMS
Partnermatched in CRM by numbercontract 17Voice0:18 – “discount for 500 units?”transcribedReply7% per contract termssentRequestrep will prepare the invoicedeliveredFacebook and Instagram
On social media, questions arrive not only as direct messages but also as comments under posts, and on Facebook also through Lead Ads forms. The AI consultant handles direct messages and post comments and sends every Lead Ads submission to the CRM. It starts a conversation only with people who have allowed your page to message them.
- Replies to messages and comments
- Leads go to the CRM
- First message only with permission
Message“Are you open on Sunday?”answeredCommentprice question under a postansweredLead formmeasuring requestin CRMFirst messageallowed by followerallowedListings and Google Maps
On listing sites such as Zillow, Realtor.com, Cars.com, and Autotrader, the AI consultant answers using the details of the specific listing – price, mileage, trim – and books a showing or test drive. Reviews from your Google Business Profile go to the right employee with a draft reply.
- Answers based on listing details
- Booking a showing or test drive
- Draft replies to Google reviews
Avito and CIAN82 questionsansweredAuto.ru and Drom27 questionsanswered2GIS and Yandex Maps14 chats, 9 branch bookingsin CRMReviews6 – with draft replyto repThe same handoff rules apply in every channel, and information comes from the same knowledge base the voice AI consultant uses.
Answers and handoff
How the AI consultant works
Knowledge
Answers based only on verified data
Before each message, the AI consultant finds the relevant knowledge base article and checks the CRM: orders, payments, address. In writing, it can include details that are hard to take in by ear – a link to a page on your site, a list of options – but the reply stays short. If information is missing, the question goes to an employee.
- Knowledge base articles
- The customer's orders and payments
- No data – it goes to an employee
Knowledge basesection “Payment and delivery”foundCRMorder 3381, addressreviewedPrice$19 – from knowledge baseverifiedNo answerinstallments – to a repadded to topic listHandoff
An employee picks up the conversation
The AI consultant hands off the conversation based on rules you set: the customer asks for a person, gets frustrated, raises a payment dispute, or asks something outside its scope. The only thing the customer notices is who's replying: the conversation continues in the same place. At night, when no reps are available, the AI consultant keeps the conversation going itself. The employee sees the full history and continues without asking the customer to repeat anything, and a manager can open any conversation and step in.
- Your handoff rules
- The thread stays in the same window
- Managers can open any conversation
Reasoncustomer wants 15% offruleHistory14 messages, sofa photovisibleReply insame Telegram chatcustomer is thereRepSteve, sales teamtypingTraining
Learns from your company's conversations
The AI consultant learns from your employees' conversations and its own replies, with names and phone numbers removed. Experts mark good answers and misses. Before release, each new version is checked against the good answers. Only a version that's at least as good as the previous one in every respect goes live.
- De-identified conversations
- Expert annotations
- No regressions at release
Messages5,600 chats, names and phones removedcleanedReference answersexpert marked 340 answersreadyCheckagainst best answerspassedVersion 4more accurate, no regressionsready to releaseMonitoring
Details of every conversation
Monitoring shows the full conversation, what the AI consultant understood the customer wanted, the data it used, time to first reply, the number of messages to an outcome, and the point where the customer stopped replying. Experts start with conversations where the customer asked again, asked for a person, or left empty-handed. Reports show how many conversations were resolved without an employee, how many leads and orders were created, and at which step customers drop off.
- Conversation speed and length
- Where the customer went quiet
- Difficult conversations first
First replyin 4 secondsfastRequest“refund my deposit”recognizedCustomer pauseaway for 40 minutesremindedSummaryrep processed the refundresolvedCompliance
Personal data and messaging
From the first message, the customer sees that a virtual assistant is replying. When a customer opts out, the CRM records it and the company stops messaging them. If the platform and models are deployed on your servers, conversations never leave your company.
- Discloses that it's AI
- Opt-outs take effect immediately
- Conversations stay with you
Introduction“I'm a virtual assistant”at startFirst messageper messaging app or social network rulesruleCanceled“don't message me” – logged in CRMfactored inDatachats on company serverinsideLaunch
Launch step by step
- 01TopicsWe read your messages from the last few months and sort the questions: which ones the AI consultant handles without help and which go straight to an employee.
- 02KnowledgeWe build a knowledge base or connect the one your voice AI consultant already uses, and connect your CRM.
- 03ChannelsWe connect the channels you need – from web chat to email and listing sites – and set up who receives handoffs.
- 04StyleWe agree on how the AI consultant addresses customers, how detailed its replies are, and when it offers to place an order.
- 05PilotWe route part of your conversations to the AI consultant and track reply speed, the share of questions resolved, and the number of leads.
- 06RolloutWe turn on all channels and regularly retrain the AI consultant based on conversation reviews.
Requirements
What you'll need on your side
- Channels
- Any combination of the channels in the tabs above
- Knowledge base
- Answers to the questions customers ask most often
- CRM
- Kommo (amoCRM), Bitrix24, and other CRMs with an API
- Models
- A language model and speech recognition: in the cloud or on your hardware
- Launch
- From one day in the cloud
- Cost
- Model usage plus support hours for setup
Preparation
What to decide in advance
Q&A
Frequently asked questions
Is this just a regular chatbot with buttons?
No. A chatbot follows prewritten branches and gets lost when a question goes off script. The AI consultant understands free-form questions, checks the knowledge base, and then decides what to do: answer, create a lead, or bring in an employee.
How can we test the AI consultant before it starts answering customers?
First, we run it on your past conversations and show you how it would have answered real questions. You adjust the answers and rules, then the AI consultant takes a small share of live conversations, and you see each one in monitoring.
When will the AI consultant start talking about a new promotion or new prices?
After the knowledge base changes, the AI agent needs time to retrain. That depends on the volume of changes and the training server configuration – anywhere from a few minutes to a few hours.
Can we turn on the AI consultant only at night and on weekends?
You can. The schedule is set separately for each channel: for example, reps answer website chat during the day, the AI consultant takes over from 8:00 PM to 9:00 AM and on weekends, and on listing sites it works around the clock.
Can the AI consultant send a payment link?
It can, if your CRM or payment service generates the link. The AI consultant confirms the order and amount, sends the link in the same conversation, and lets the customer know once the payment comes through.
What if a customer writes in two channels at once?
If the AI consultant recognizes the customer in both channels, both conversations go into one customer record. Then, depending on your settings, it either replies the same way in both channels or asks where the customer would like to continue.
What language does the AI consultant write in?
Clear, natural English with no corporate jargon. If a customer writes in another language, such as Spanish, the reply comes in that language.
Does it understand voice messages?
It does: it transcribes a voice message from a messaging app first and then replies in text, just as it would to a written message.
Does it reply to Google reviews?
It thanks customers for positive reviews and answers complaints politely, then passes them to a manager so someone follows up with the customer. Reviews come in through a separate module we set up for your company.
What does a rep see when a conversation is handed off?
The whole conversation, the customer record, and a short summary from the AI consultant: what the customer is interested in and what they've already been told. The customer continues in the same chat and doesn't have to repeat anything.
How much does the AI consultant in chat cost?
Language model usage is billed at AI service rates. Knowledge base preparation, channel setup, and training are paid in technical support hours – we give you the number up front. If the model is installed on your servers, there's no usage fee. Contact us for pricing.
Glossary
Terms on this page
- Knowledge base
- All answers, policies, and prices in one place – for agents and AI. Learn more →
- CRM – customer relationship management
- Where a company keeps its customers, deals, and full communication history. Learn more →
- Cloud deployment (cloud)
- The platform runs on the vendor's servers, and agents connect over the internet. Learn more →
- Callback
- The customer doesn't wait on hold but asks for a callback – and gets one when an agent is free. Learn more →
- Large language model (LLM)
- A neural network that understands questions asked in everyday words and answers the same way. Learn more →
- Chatbot
- Answers customers in chat and messaging apps from a scripted flow with buttons. Learn more →
- Customer record
- The screen of customer data an agent sees during a conversation. Learn more →
- Personal data
- Anything that points to a specific person: a name, a number, a voice. Learn more →
- API (application programming interface)
- The way programs exchange data with each other without a person in the loop. Learn more →
- Speech-to-text
- Turns spoken conversation into text. Learn more →
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