Use cases
Notifications and confirmations
With CONTACT.WORK, you can tell customers about a reschedule, new terms, or an outage and asks them to confirm an order or attendance – and every reply is saved in the system without anyone dialing a number. An automated prerecorded call goes out and says the customer's name, a date, or an amount. The customer replies with a keypress: confirm, reschedule, or talk to an agent. Anyone who misses the call gets an SMS or a message in a messaging app, and replies go straight to your CRM.
CustomerAnnavisit Nov 14Messagemoved to 4:00 PMlistenedReply1 – confirmat 11:04 AMBookingsavedin recordChallenges
What happens when customers aren't notified
Solution
What you get after launch
Campaign
One message, every customer
An agent pulls a customer list from the CRM or a file and writes the text. The automated call reaches each customer from your number and fills in details from the customer record: name, date, amount. You set the number of attempts and the calling hours in advance.
- List from the CRM
- Customer details
- Your company number
List312 customersfrom CRMTextwith name and datefrom recordRoomcompaniesfor callbackCalling hours10:00-20:00local timeReply
Reply by keypress
After the message, the customer presses a key: 1 to confirm, 2 to reschedule, 3 to talk to an agent. The choice is logged in the CRM automatically, and reschedule requests go to the person responsible.
- Confirmation
- Reschedule
- Agent on request
1 – confirm184logged in CRM2 – reschedule37to assignee3 – agent12to campaign queueNo answer64retry and SMSFollow-up
No answer? We'll text
Answering machines and silence are detected before the message starts. You can leave a recording in voicemail, and a customer who missed the call gets a text reminder later.
- Answering machine detection
- Voicemail
- Follow-up SMS
Call1st attemptat 11:00 AMAnswering machinerecognizedmessage not startedRepeatfrom another numberafter 2 hoursSMSsentafter two attemptsTrigger
Notifications triggered by system events
A notification goes out automatically when a status changes: order packed, appointment rescheduled, contract updated. Nobody has to watch for changes by hand.
- Via API
- Status change
- No manual start
Eventvisit rescheduledfrom your systemNotificationcallstarted automaticallyCustomer reply1 – confirmin 40 secondsCRMupdatedno agent neededReport
Who heard it and who confirmed
Managers see campaign progress and the outcome for any customer: confirmed, declined, asked for a callback, or no answer. Retry everyone who didn't answer with one click.
- Campaign progress
- Outcome per customer
- Retry
Heard the message248 of 31280%Confirmed184pressed 1Want to reschedule37with ownerNo answer64one-click retryOpted out of calls3numbers on DNC listExamples
When customers need a heads-up
Before and after, with examples.
A location closes for renovation
Calling every customer with an appointment used to take agents a full day, and some people were never reached. Now the automated call tells everyone with an appointment about the closure and offers to press 2 to reschedule. Reschedule requests reach the person responsible as a list right away. Customers don't show up to a locked door, and agents spend their time rescheduling instead of dialing.
- List of booked customers
- Reschedule by keypress
- No wasted trips
Booked customers96on these daysHeard81call or SMSPressed 2 – reschedule29list with ownerReschedules done29before reopeningA service disruption
Customers used to figure out there was an outage on their own and all call at once, overloading the line. Now a campaign goes out right away, explaining what broke and how long the downtime will last. The IVR tells inbound callers the same thing. There are fewer repeat calls, agents keep up with other inquiries, and customers know your company is aware of the problem.
- Fast launch
- Same message in the IVR
- Fewer inbound calls
Campaign launchedin 6 minutesafter the outageCustomers on list1 450affected areaIVRsame messagefor inboundRepeat callsfewerafter the campaignAttendance confirmation
Managers used to call every event participant and type the answers into a spreadsheet. Now the AI agent asks each person whether they plan to attend and records the key they press. The list of who confirmed and who declined is in the CRM, and anyone who stays silent gets an SMS. Managers don't spend a whole day on the phone, and the organizer knows ahead of time how many people to expect and plans seating to match.
- One-key reply
- List in the CRM
- SMS to non-responders
Invited140from CRMComing96pressed 1Not coming21pressed 2 in this campaignNo response23SMS sent“Someone called me from this number”
A customer used to call back the campaign number and wait in line, while the agent had no idea which call they meant and had to dig through the database. Now the customer's number is recognized: they hear the message again or talk to an agent who already has the notification on screen. The call is shorter, and the customer doesn't have to explain what it was about.
- Recognizes the number
- Replays the message
- Agent sees the notification
Roomrecognizedwas in campaignNotificationabout moved appointmentyesterday at 3:10 PMMessagereplayedon requestStaffsees the campaignif pressed 3You choose the text, what each key means, and the order of channels; we set it up at launch and update it whenever you ask.
Capabilities
More capabilities
Channels, customer replies, oversight, and urgent alerts.
Channels
- Voice with customer detailsThe call includes the name, date, amount, or address pulled from your CRM.
- SMS and messaging appsA short text goes out instead of a call or after it; you choose the text channel.
- EmailDetails and documents can be sent by email.
- Channel orderYou decide which channel goes first and what to send when there's no reply.
- VoicemailA recorded message is left on the answering machine instead of dropping the call.
- Second contactIf the main number doesn't answer, the platform dials the backup number on file or sends an email.
- The customer's preferred channelCustomers who asked not to be called get a text message first.
Customer replies
- Keypress repliesEach key maps to an action: confirm, reschedule, or contact an agent.
- Voice repliesbuilt for youThe customer answers in plain speech, and the AI consultant clarifies the details.
- Connect to an agentPressing the right key puts the customer in the agent queue for that campaign.
- Call opt-outsA customer who opts out is added to your do-not-call list for future campaigns, and the flag shows in the CRM.
- Pick a time by keypressThe automated call offers options – morning, afternoon, evening – and records the choice.
- SMS repliesCustomers can confirm or decline by replying to the text – it counts the same as a keypress.
Oversight
- Campaign reportHow many customers listened to the message, confirmed, declined, or didn't answer.
- Call recordingsCampaign calls are recorded just like regular conversations. In states that require all-party consent, play a recording notice.
- Local timeCustomers get calls only during the hours you allow, in their own time zone – in the US, keep it within 8:00 AM-9:00 PM.
- Rotating caller IDThe platform calls non-responders back later, rotating outbound numbers.
- Stop a campaignYou can stop a campaign if the news is out of date or the text needs fixing.
- What counts as deliveredYou decide who counts as notified: listened to the end, pressed a key, or read the SMS.
- Invalid numbersAfter a campaign, dead numbers are flagged so you can fix the contacts in your database.
- No personal details in the callFor sensitive topics, the call states only the gist, and the details follow after a code word.
Urgent alerts
- Expiration timeAfter a set hour, the campaign stops automatically – nobody gets a call about an outage that's already fixed.
- PriorityAn urgent alert goes out ahead of scheduled campaigns started at the same time.
- Launch by phoneThe on-call employee calls a service number, records the message, and starts the campaign without a computer.
- Staff alertsThe same way, your team learns about schedule changes, outages, or an urgent call-in.
Modules
Contact center modules
Launch
How we launch
- 01TriggersTogether we list the situations customers need to hear about and mark where a reply is needed.
- 02DataWe connect your CRM or business system through its API, so customer details go into the text and replies flow back.
- 03TextsWe write short texts for calls and SMS, assign an action to each key, and decide who handles reschedules.
- 04ChannelsWe set the order – call, retry, then SMS or a messaging app – plus calling hours and the number of attempts for each trigger.
- 05Pilot campaignWe send the notification to a small group, listen to the recordings, review the replies, and fix any text that confuses customers.
- 06Go liveWe turn on campaigns for all your customers and for CRM events, and managers track results in reports.
Preparation
What to decide up front
Q&A
Frequently asked questions
How is a notification different from a sales call?
A notification is about an existing relationship with the customer: an order, an appointment, a contract, an outage. Marketing calls are a separate campaign type, and under the TCPA they require the customer's prior express written consent; automated informational calls also need consent. Check the details with your counsel.
How many customers can we notify at once?
Hundreds of calls run at the same time; our record is 2,000 concurrent calls across several servers. Your speed depends on how many lines your phone carrier provides.
How does a customer reply to a notification?
They press a key after the message. If a voice AI consultant is connected to the campaign, they can answer out loud – for example, name a convenient day to reschedule.
What if a customer misses the call?
The platform retries under the rules you set, from a different company number if needed, and then sends a text message.
Can notifications start from our own system?
Through the API: when the status of an order, appointment, or contract changes, the customer gets a notification automatically, and the reply goes back to your system.
How fast can we launch an urgent campaign?
Pick the list and enter the text – calls start right away. For frequent triggers like outages, texts are prepared in advance.
Can we see who got the message?
The report shows when each customer was called, the outcome, and the key they pressed. You can listen to the call.
What does a customer hear if they call this number back?
The IVR recognizes the number: the customer can replay the message or talk to an agent who can see the notification that was sent.
We have only a few agents – will this work?
Automated call campaigns and SMS don't depend on team size. The voice AI consultant is available for contact centers with at least ten agents.
What do we pay for?
You don't buy licenses. Connection and setup draw on the support hours in your plan, while calls, SMS, and AI are billed on top. Ask us for a quote.
Glossary
Terms on this page
- CRM – customer relationship management
- Where a company keeps its customers, deals, and full communication history. Learn more →
- IVR (interactive voice response)
- A phone menu: the caller hears a greeting and picks the right department. Learn more →
- Voicemail
- A recorded message when the person does not pick up. Learn more →
- API (application programming interface)
- The way programs exchange data with each other without a person in the loop. Learn more →
- Call recording
- Calls are saved so they can be replayed and disputes settled. Learn more →
- Customer record
- The screen of customer data an agent sees during a conversation. Learn more →
- Answering machine detection (AMD)
- Tells whether a person or an answering machine picked up an outbound call. Learn more →
- Callback
- The customer doesn't wait on hold but asks for a callback – and gets one when an agent is free. Learn more →
- Backup
- Data is regularly copied to a separate place so it can be restored if something goes wrong. Learn more →
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