Glossary
MICE
MICE (meetings, incentives, conferences, and exhibitions) is the business travel and events industry: meetings, incentive trips for employees, conferences, and trade shows. A MICE agency runs these events end to end – flights, hotels, ground transportation, the venue, and the program.
Why it mattersEvent attendees have questions at any hour.
Also called: Business travel, Event travel
Components
What MICE covers
- Meetings – business meetings
- Incentives – reward trips for employees
- Conferences – conferences and conventions
- Exhibitions – trade shows and expos
Differences
How MICE differs from leisure travel
The client is a company, not a vacationer. The group travels on a shared program, deadlines are tight, and the agency reports to the client on service quality.
Questions
What attendees ask
- Where to meet the airport shuttle
- How to check in and what's wrong with the room
- Where and when each session takes place
In CONTACT.WORK
How it works in CONTACT.WORK
For a MICE agency, CONTACT.WORK sets up a dedicated 24/7 line for attendees that stays separate from sales. The client sees the number of inquiries and the average speed of answer in a report.
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Where to use it
Backlinks
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Solutions 1
Glossary